Klout – a new tool to measure social media influence

Leave a comment

6. October 2012 by brockpetersen

Klout is a new social media site that measures users’ social media influence across their social network. There has been some criticism of Klout’s methodology – and thus the precision of the scores. Nevertheless, Klout is still a very interesting site and the idea has huge potential.

I think Klout will influence how corporations choose their viral marketers in the future, because it gives corporations a tool to measure how influential people are – both in general and in specific topics.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: