6. October 2012 by brockpetersen
Amy Jo Martin, the founder of social media company, Digital Royalty, has released a book called “Renegades Write The Rules”, which describes the innovative strategies behind her company’s social media success.
Digital Royalty was founded in 2009 and has expertise in developing digital integration and social media strategies for corporate and entertainment brands as well as sports teams and personalities. In the last couple of years, Digital Royalty has successfully been consulting customers such as The X Factor, Ultimate Fighting Championship (UFC), NBA legend, Shaquille O’Neal, and actor and WWE Superstar, Dwayne “The Rock” Johnson.
Digital Royalty is especially known for its innovative social media concepts based on the goal of bridges the virtual and physical worlds. One of the concepts is tweeting GPS coordinates of a destination, where the followers can meet a personality or get free tickets for an event.
Martin has regularly been giving advice to her followers on how to boost one’s social media presence. “Renegades Write The Rules” will definitely be a more thoroughly detailed framework. Martin and Digital Royalty also recently launched Digital Royalty University, which is an online education platform.
Amy Jo Martin is by far one of today’s smartest social media minds and her book should be a must-read for anyone interested in the topic.