Facebook to introduce a ‘want’ button

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9. October 2012 by brockpetersen

We all know and use the ‘like’ button on Facebook. The next thing could be a ‘want’ button. According to Reuters, Facebook is testing a new ‘collections’ feature, which will include a ‘want’ button. The collections feature enables people to create their own wishlists of retail products by flagging (wanting) images of desired products.

The collection feature could be the first sign of Facebook entering the e-commerce market. Facebook has yet to pull of a succesful monetization model, however, with its one billion users and a new collection system, there is plenty of commercial potential.

Facebook could collect transaction fees for referring users from their wishlists to e-commerce websites as well as promoting products on the wishlists like its current way of promoting ads.

As for the users, I think the wishlists could become popular. A ‘want’ could be another way for Facebook users to show off their identity, personality and beliefs through personal style and taste in retail goods.

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